
Like most of Warhol’s work, it would seem that his magazine inter/VIEW (later changed to just “Interview“) was inspired mostly out of jealousy. According to former post-silver Factory employee Bob Colacello, Warhol saw the success of the magazines Screw (a magazine devoted to porno movies) and Rolling Stone and decided that he wanted in on the action. Following the Solanis shooting, the Factory moved to a much more office-like space, perfect for the production of such a project; this undertaking is one of the best examples of the consumerist turn the Factory took after Warhol’s attempted assassination. So, Warhol decided to put out a film magazine, a periodical devoted to the celebrities that represented the stars he used to pore over as a child and whose images he silk screened into eternity. The magazine not only revolved around Warhol’s favorite subject, it also operated in much the same way as his paintings and sculptures: it was done in the easiest, least labor-intensive way possible. All of the interviews in the magazine were direct transcriptions of tape-recorded sessions, so no original writing was required of the staff and it was printed on cheap newsprint, just like Rolling Stone and Screw. Unlike these two publications, however, Warhol’s new project did not have the overnight success he was hoping to achieve. (However, the magazine is still going today as the “crystal ball of pop” at www.interviewmagazine.com)
Despite the stand-alone nature of artistic production, we always want to see what motivates the great artists; in the case of Warhol, he was a great “star fucker” who adored being with the rich and famous and it is these superficial qualities of celebrity and fortune that drove him throughout most of his career. He became a “real” artist out of his envy of Jasper Johns and other emerging pop artists, and he became a publisher for essentially the same reason. (Info from Bob Colacello taken from his book Holy Terror: Andy Warhol Up Close)